
Rob Thomas performed in Atlanta last Sunday for participants of the Dow Live Earth Run for Water to help raise money and awareness for the global water crisis.
The worldwide initiative took place Sunday, April 18 in more than 100 cities in 50 countries. Its purpose was to promote awareness and raise money to combat the water crisis, according to a press release by Dow Live Earth on March 9.
Live Earth is a for-profit company that pairs entertainment with critical environmental issues so that the importance of these issues may reach a large audience in a way that impacts them to take action. The company claims that it can “ignite a global movement” by “[leveraging] the power of entertainment through integrated events, media and the live experience,” as defined in Live Earth’s press release.
Multi-platinum three-time GRAMMY Award winner Rob Thomas, along with two-time GRAMMY Award winner Melissa Etheridge are slated to perform in Los Angeles and Atlanta, respectively, doing their part in endorsing an end to the water crisis, stated Live Earth in their press release.
The two performances are the only events in the United States. Rob Thomas will conduct his show following the race for participants and volunteers of the event.
The Run for Water in Atlanta will take place at Pemberton Place at 8:45 a.m.
Registration for the race is $30 before April 1st and $35 from April 2nd through April 15th. Participants of the race can run and/or walk the 6K and are encouraged to be a part of the worldwide initiative for battling the global water crisis.
Proceeds from the races will go directly to the Global Water Challenge. For the Atlanta race specifically—a portion of the fees will go to the Upper Chattahoochee Riverkeeper (UCR).
The Global Water Challenge is a coalition of leading organizations that “provide creative and sustainable solutions for universal access to safe drinking water and sanitation,” as defined in Live Earth’s press release. The UCR is a nonprofit environmental advocacy group “whose mission is to protect and preserve the Chattahoochee River… for the people, fish and wildlife that depend upon it,” according to their website and Live Earth’s press release.
For more information about the race, readers can go to Live Earth’s website: http://liveearth.org. To learn more about the Global Water Challenge and the UCR, readers are encouraged to visit their websites: http://www.globalwaterchallenge.org and http://www.chattahoochee.org, respectively.
[Image] Copyright 2010, Live Earth, http://liveearth.org/en/press/photos
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